Information about BS ООО "Компания Вираж-М" УНП 790912512

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• Collects and then processes analytical and statistical information in a summarised form.
• Assigns a specific identifier to a visitor. This allows the website to determine the number of visits to a particular user for analysis and statistics.
• Records statistical data on user behaviour on the site. Used for internal analytics by the website operator.
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• Showing adverts that are relevant and interesting to a particular user and thus more valuable to publishers and third-party advertisers.
• Determines how a user got to a site by logging their last URL.
• Used to detect and log potential tracking errors.
• Collects data about users on websites. This data is used to make adverts more relevant.
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• Used to send data about the visitor's device and behaviour to Google Analytics. Tracks the visitor across devices and marketing channels.
• Used by Google AdSense to experiment with advertising effectiveness on websites using their services.
• Tracks the conversion rate between the user and banner adverts on the website. This allows you to optimise the relevance of ads on the website.