Route Щучин-Гродно (13-40)

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• Records statistical data on user behaviour on the site. Used for internal analytics by the website operator.
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• Showing adverts that are relevant and interesting to a particular user and thus more valuable to publishers and third-party advertisers.
• Determines how a user got to a site by logging their last URL.
• Used to detect and log potential tracking errors.
• Collects data about users on websites. This data is used to make adverts more relevant.
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• Tracks the conversion rate between the user and banner adverts on the website. This allows you to optimise the relevance of ads on the website.